Labor Management. NOW Simple.

Lately, everyone has been going crazy for “going green”. While some business owners are dismissing the rapidly growing trend as a fad, many savvy business owners are learning how to capitalize on the environmentally-conscious movement among younger workers. It is important for businesses to recognize that Generation Y is particularly sensitive to Green efforts, and (as our Marketing to Generation Y blog mentioned) is spending $150 billion dollars annually on expenses such as food, drinks, and entertainment.

Changes to make your business more environmentally friendly will:

• Improve your employee retention rate of environmentally-conscious Gen Y (and older generations’) staff members
• Allow you to capitalize on the 70 million individuals looking to spend their money in “Green” establishments. According to a recent study by Forrester Research, nearly 40% of Gen Y-ers are willing to pay more for products or services that are environmentally friendly.

When you are ready to take the next steps to make your business Green, the Green Restaurant Association (GRA) is a national non-profit organization that provides a convenient and cost-effective way for restaurants, manufacturers, distributors, and consumers to become more environmentally responsible. According to case studies by the GRA, businesses that they have assisted have had the following savings:

• After only one year since their GRA certification, The Draft House reported a 54% water reduction and a trash reduction of 50%.
• GustOrganics, the first certified Organic restaurant in New York State received free publicity from The Today Show, Telemundo, CNN, The New York Times, Financial Times and more after becoming GRA certified.
• Boston restaurant Taranta eliminated almost all garbage with recycling and composting program, and enjoyed savings of $1,300 per year by switching from paper towels to an energy-efficient hand dryer.
• “I realized about a 45% return on my investment in one year and cut approximately $1200 off my annual operating costs. Not only am I pleased with the financial results of my decision, I also know that my association with the GRA has inspired employee morale.” – Jim Solomon, Fireplace Restaurant.

Going Green will help your business save money, reduce employee turnover, generate positive publicity and increase your sales. For more information on going Green or getting your restaurant GRA certified, click here.

TimeForge can help your business take the first step to becoming green with our online labor management products.  Our software will help you dramatically reduce the amount of paper required for you to run your business by removing the paperwork overhead needed for common HR needs.

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The TimeForge crew travelled to Chicago to attend the 91^st National Restaurant Association trade show, which offered more exhibits and information than we could have possibly hoped to absorb during our four day trip. Every year, Chicago hosts over 75,000 food professionals who gather to share and learn about trends and innovations in the service industries. We went to spread the word about our employee scheduling software, tell people how much time and money it can save them, learn about cool new things that affect restaurants, and well – mostly we went to eat! With revolutionary new marketing practices, award-winning equipment, exciting advances in “Green” technologies, and tables overflowing with culinary delights, the 2010 NRA show continued its annual tradition of overwhelming our taste buds and tickling our gadget-crazed fancies.

This show had an eight and a half percent increase in the number of exhibitors compared to last year, so 2010′s show was even more packed with information than usual. The sharing of information did not fall on deaf ears, as there was also a more than eleven percent increase in the number of attendees – which came from over 120 countries!

Perhaps most importantly, the food was awesome! One of our favorite products that was introduced at this year’s show is Chipstix, which are potato chips on a stick… a simple, yet truly revolutionary concept! We hope the chipstix trend spreads like wildfire! The Chork, a disposable chopstick-fork hybrid, is another of our favorite new products! A fork on one end and chopsticks on the other, the Chork looks like it could actually prevent chopstick-challenged folks from looking silly while eating Asian fare.  Our technology itch was scratched by the YWaiter iPhone application, a mobile app which acts as your waiter at participating restaurants. With YWaiter, customers can place drink orders and check out at their own convenience! If this trend catches on, it could revolutionize the entire service industry!

Perhaps our favorite part at this year’s show was the very spontaneous NRA flash mob dance, which really exemplified the humor and camaraderie found in few other industries. Overall, we were entirely pleased with our trip to Chicago and look forward to next year’s show! We hope to see you at the 2011 NRA show!

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According to the National Retail Federation, turnover within the restaurant, retail and hospitality industry has been approximately 60%-200% over the past five years. Low pay and young staff members are major contributors to the problem, but what can businesses do to improve their turnover and, thereby, their labor costs? Employers should improve their recruiting strategies and their ability to retain employees. TimeForge’s labor management products can assist with strategies to hook the enthusiastic and hard-working Gen Y-ers, in addition to keeping them happy, informed, and fulfilled by their work.

Using college and high school campuses to recruit talent is an excellent way to reach Gen Y-ers in their element. Individuals who are part of Generation Y are especially peer-influenced, so recruiters should be close to their age, and advertisements should appeal to their interests. It’s important to highlight your businesses philanthropy and responsibility during recruiting, because, as we mentioned in Part One, Gen Y-ers are especially concerned about the environment, social justice and various conservation and humanitarian issues. It’s important to contribute toward (and emphasize to prospective employees and the community) the kind of charities that hit home with Generation Y.

An understanding of Generation Y’s appreciation and attachment to technology will help you better recruit and manage members of this demographic. The online and interactive labor management TimeForge provides is easy to use and appealing to Gen-Yers, who have grown up comfortable with computers. In addition to the appeal of online schedule viewing, shift-swapping, training/certification reminders and more, when it comes to applying for jobs, Generation Y prefers to submit their resume/application online. TimeForge’s applicant tracking systems make it easy to compile and store online applications with our applicant tracking systems, which will have you onboarding the most qualified applicants with minimal time and effort.

The amount of retailers accepting online applications has increased exponentially within the past 5-10 years, so if your business isn’t offering a digital application process, it’s likely that you’re losing out on potential job candidates. In a 2007 pilot program, McDonald’s installed computer kiosks to accept employee applications in 40 of its restaurants. The number of applicants at those restaurants jumped by as much as 100 percent. At one McDonald’s in College Station, Texas, the employee turnover rate also was reduced by more than 20 percent, according to an article by Andrew Tilin. By using TimeForge, your business could enjoy similar turnover reduction and employee retention.

Gen Y-ers appreciate the ability to apply quickly, easily, and impersonally while in casual clothes. Offering online application and resume submission also eliminates a great deal of the necessary paperwork that comes with accepting applications and hiring new employees, which not only makes things simpler for management and corporate (where applicable) but it’s a start towards Generation-Y-luring “Green” initiatives. TimeForge can drastically reduce the need for paperwork with our online products that feature document/certification uploading and storage, employee on-boarding, and employee management to assist in a transition to a more “Green” company.

It’s also important to recognize that more Gen Y-ers have goals of opening their own businesses one day, than in previous generations. Learning what they need to know in order to accomplish this is another intangible benefit your business can offer to Generation Y (and other) staff members, and TimeForge’s labor management system is a great way for inexperienced individuals to gain experience and understanding of what managing people is like. In order to find future entrepreneurs, recruit and advertise near hospitality-geared high school classes and university colleges (ex: Texas Tech’s Restaurant, Hotel and Institutional Management college,) and give your Generation Y employees as much room for education and higher placement as possible, in order to allow for growth and continued interest.

TimeForge can help your business better appeal to Generation Y, which can help increase your number of applicants, reduce your turnover, and allow you to better manage your entire labor staff, regardless of generation.

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Generation Y has become a challenging market for many businesses in the restaurant, retail and hospitality industries – and most other industries, as well. Generation Y is very different from previous generations, and, to successfully market to them, you must find ways to appeal to their unique needs and wants. TimeForge’s online, digital products are especially easy-to-use for this demographic.

Generation Y consists of those born between 1980 and 2000 and are between the ages of 9 and 29 (BusinessWeek). With over 70 million individuals, they make up 25% of the population – that’s a big piece of the pie your business could be profiting from!

Generation Y is more ethnically diverse, socially-conscious (green/organic marketing is very successful with them — making TimeForge’s paperless, eco-friendly quality appealing to them) and more accepting of alternative lifestyles than past generations. They spend $100 per week on disposable spending (money spent on wants, not needs) which accounts for $150 billion dollars annually! For the older Generation Y individuals (who enjoy the majority of this spending money,) that’s money spent primarily on things like food and drinks — the vast majority of their money is allocated towards entertainment that the restaurant, retail and hospitality industries provide.

In order to successfully market to Generation Y, you must first understand their appreciation and attachment to technology. According to a study by Forrester Research, Gen Y-ers are estimated to spend 20 Billion dollars online per year. The ability to order out, make reservations and check out a new restaurant/retail establishment online are of vital importance to Generation Y. If you business doesn’t offer this kind of online interactive capabilities, you could be losing out on a lot of potential customers. Additionally, is you don’t have an online system for employees in place, you could be losing out on a large number of Generation Y employees, who prefer the ease of features like text message reminders before shifts, online availability editing, shift-swapping, schedule viewing from their PCs or internet-enabled phones, and more. 90% of Generation Y-ers have a personnel computer, 50% of 12-17 year olds have cell phones, and 45% of 18-24 year olds have internet on their mobile devices, and as those numbers increase, their dependability of these devices does as well.

With this technology, Gen Y-ers base their decisions for making purchases on different criteria that the generations before them. Social media such as facebook, MySpace and twitter play a huge role in Gen Y-ers’ lives, and how they interact with their friends and family, which is why TimeForge is accessible from mobile phones, facebook and via text message. Not only will having pages on sites like these and integrating with social media and mobile phone capabilities increase your relevance to Generation Y, but Gen Y-ers are notorious for publicizing every aspect of their lives. If you have an easily linked-to facebook page or Web site, it makes it easy for Gen-Yers to tell their friends/followers about your business, and the experience they had. And, as demonstrated by the Forrester study below, clearly Gen Y-ers (as well as other generations!) are responsive to tips from friends.

As the chart above demonstrates, nearly 60% of Gen Y-ers often tell their friends about products and places that interest them, indicating that word-of-mouth or “buzz” advertising is effective with this age group. Additionally, nearly 50% of Gen Y-ers as well as Gen X-ers agree that price is more important to them than brand names.

As the Forrester study below demonstrates, Generation Y has a dramatically higher percentage of “Creators,” or trend starters, meaning that they enjoy being the first to discover new places, trends, and more. Generation Y’s percentage of “Joiners,” or individuals who hop on the trend band-wagon, is more than double that of other generations. This means that Gen Y-ers are not only eager to discover and patronize new establishments, but they’re excited about being involved in a marketing “buzz.” Where earlier generations were skeptical of marketing ploys, Gen Y-ers enthusiastically embrace and assist them.

Generation Y-ers care about the “cool” factor. Companies like Apple and Target (click the links to see ad examples) are extremely successful in marketing to Generation Y (particularly Gen Y’s “Joiners”) because they focus on marketing their brands as young, hip and fun. They use trendy indie or popular music in their advertisements, tout their green (which a paperless labor management system can help start) or philanthropic initiatives and make their brand relatable to people in the Genera ion Y age group.

Online Social Ladder

So, what does all this mean for your business? It means that in order to successfully market to Generation Y, and to create and maintain customers within Generation Y, your business must institute:

1: Social media pages in order to connect with and inform Generation Y. In addition to a facebook page for your business, TimeForge is accessible from facebook, keeping your Gen Yers in-the-know, in their element.

2: Integrate with online technology as much as possible. (Ex: Online ordering and reservations.)

3: Put as much online buzz-worthy marketing out there as possible. If you post it, they will re-post/re-tweet etc.

4: Give your brand a “cool” factor. Your business should seem young, hip and fun. TimeForge manages Gen Yers in a way they can understand and relate to, more than ever before, which will boost staff morale and your employees’ opinions of the business (which this generation is enthusiastic about repeating to others.)

5: Last, but not least: Tout your Green or philanthropic endeavors. If you don’t have any, getting some should be a priority. By simply adding TimeForge to your business’ labor management, our Green product will virtually eliminate the need for paperwork and give your company something Green to add to your list of Gen Y-approved qualities.

To learn more about how TimeForge can help you get Gen Y-ers in the door, click here to learn more or sign up for a free trial today. Also, continue on to Part Two of our examination of Generation Y to learn how to recruit, maintain and satisfy Gen Y employees.

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Employee dissatisfaction is common among businesses in the retail, restaurant and hospitality industries, and will lead to a high turnover rate. High turnover in a business is extremely costly, as new employees need to be recruited, trained and properly certified – each one costing hundreds or thousands of dollars.

To assist with managing the labor requirements of your business, TimeForge offers extensive reports for many tasks including labor costs, breaks, and scheduled labor, among many others. This week, TimeForge introduced several new reports to make labor management more efficient and decrease turnover in your business.

Shift Ranking:

Are your staff happy with their work environment? From the point of view of your staff members, are there problems with certain shifts that need to be addressed? How would you know which shifts are causing issues with your staff, so that you can address the needs of your staff and your business? You’d use TimeForge!

Using TimeForge, employees have the ability to record whether they were satisfied with the shift they just worked. Our new Shift Ranking reports allow managers and business owners to review a comprehensive account of how many employees were happy with their shift – and how many were unhappy – as well as the ratio of satisfied vs. dissatisfied employees, by either position or shift.

These remarkable new reports, an industry first, provide employers the ability to pinpoint problematic shifts and staff positions in order to decrease turnover and maximize profits for the business. Another report displays shift satisfaction among multiple locations to allow multi-unit operators to remotely monitor their business.

Shift Swapping:

Did you start the week with the perfect schedule, but by the end of the week you are paying unexpected overtime and have unhappy staff? One possibility is that staff are making too many shift swaps, changing around the staffing schedule in an unpredictable manner. Use TimeForge to identify heavy shift swapping and make profitable business decisions!

Our latest shift swap reports allow employers to view the shifts that employees are giving up and picking up, during any period of time, as well as the ratios of shifts given up vs. picked up. These reports provide employers the unmatched capability to gain understanding and control over employees’ shift-swapping habits to successfully remedy employee scheduling problems and overtime abuse.

Managing a workforce requires some give-and-take between management and staff members to ensure that the business runs successfully. Use TimeForge to gain insight into the day-to-day labor management at your business. Just look at what TimeForge customers have had to say about our revolutionary product.

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On May 22-25, TimeForge will be exhibiting at the 2010 National Restaurant Association restaurant, Hotel and Motel Show at McCormick Place in Chicago, Illinois, where we will be showing our latest generation of labor management software for retail, restaurants and hospitality businesses.

The latest version of our TimeForge labor management product encompasses the entirety of labor management, including staff scheduling, attendance tracking, payroll exports, and many aspects of human resources. If you’re going to be at the show, please stop by and pay us a visit to find out how easy it is to save your business time and money!

TimeForge will be occupying booth 5256 at the 2010 National Restaurant Association show, in between FishBowl, Inc. and Eco-Oil Saver.

NRA 2010 is the largest food service and hospitality event in the Western hemisphere. Last year, more that 2,000 exhibitors from 108 countries participated in this global marketplace for the restaurant and hospitality industry.

Highlights of the event include 60+ education sessions, culinary and designer exhibitions and many opportunities for networking. Restaurant owners, operators, chefs, managers, buyers, servers, bartenders, architects, designers, decorators, caterers, and special event professionals will be there exchanging information and ideas.

Use a labor management system to make your life easy and improve profitability at your business! TimeForge can quickly and easily manage staff schedules, employee time off, and time and attendance tracking timecards, employee attendance, and export payroll for accurate processing.  Sign up for a trial today to use TimeForge.

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One of the features that makes TimeForge easier to use and more efficient than other labor management platforms is our newly released, visually-demonstrated weekly schedules. The new weekly schedule charts allow business owners and managers in the retail, restaurant and hospitality industries to save time and capital when scheduling staff, keeping businesses ahead of their competition.

While building an employee schedule, a comprehensive daily graph is visible to demonstrate an interactive version of the day’s schedule. While managers are building their staff schedule they can view a weekly staffing chart to see a visual representation of employees’ schedules, by position and times, in an organized, color-coded chart to make scheduling staff members easier than ever.

Easily Schedule Staff by Looking at the Weekly Schedule

TimeForge founder Anthony Presley sought to solve some of the problems business owners often experience with employee scheduling:

“TimeForge has had daily staffing graphs and visualization for years, allowing managers and owners to quickly and easily visualize their staffing load throughout the day. Our new weekly graph extends this one step further, providing one click schedule validation and visualization. Managers can spot holes in the schedule where their business may be under or over-staffed.”

Take a look at our press release about the latest TimeForge features.

Sign up for a free trial of our labor management tool today!

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Simple and easy communication between the management team and the staff members is a requirement for every business, in any industry.

It is important to keep track of daily notes, task lists, todo items, and sticky notes in every business – big or small, independent or chain. The task of managing all of these items is quickly cumbersome for all but the most disciplined staff members.

Scheduling human resource tasks, upcoming maintenance events, human resource tasks, management meetings, and other necessary items across multiple shifts (where the manager or staff member that created the event may not be the person responsible for the event) quickly becomes a management nightmare.

And, as your business grows, keeping up with the pile of paperwork and small notes can quickly become a nightmare.

Many businesses tackle the tornado of paper and notes by raiding the local office supply store – lab notebooks, 3-ring binders, and other similar products. While these paper products are very cheap, the disadvantages are obvious:

• Paper products will tear and can be destroyed with any mild abuse.
• Writing with pens or pencils can be smudged or unreadable by spilling a drink, or with wet hands
• Searching through dozens of paper notebooks for historical data is impossible..
• Staff who use ink pens will scratch out notes from other employees, making notes unreadable.
• Notebooks are easily be lost in a back office under piles of other notes.
• Handwriting that is made in a hurry can be unreadable minutes, or months, after the note is made.
• Organizing notebook or 3-ring binder notes into categories on a day-by-day basis is cumbersome at best.
• Multiple location / multi-store operators have no insight into the day-to-day operations of individual locations without faxing and scanning pages back and forth.

In most cases, the paper log book is simply insufficient for modern businesses. Many niche businesses provide organized paper notebook equivalents of the 3-ring binder or lab notebook, like Red Book Solutions and CommLog. While these product are somewhat better than the paper notebooks available at your local office supply store – all of the disadvantages of the paper process remain. In addition to the paper problem, these pre-printed log books are organized in a format that may, or may not, work for your business.

The TimeForge Daily Log is a superior solution to organize the notes and todo tasks at your business.

Use the TimeForge Daily Log for easy notes and communications

Use the Daily Log as your manager log and staff log – and for much more.  Read more about the TimeForge Daily Log!

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As operations managers and HR professionals know, managing labor is much more than building staff schedules and managing time and attendance for employees.  There are many other aspects of human resources and labor management, including:

• Talent management
• Tracking staff training and continuing education credits
• Skills tracking and ranking
• Onboarding and hiring processes
• Background verification and skill assessments
• Certifications and qualification tracking
• Raise requests and workflow
• And much more …

In many of these HR areas, we recommend that our users utilize a best of breed solution to ensure the best results for our customers.  For example, Corvirtus is simply the best company around to perform skills assessments in the hospitality and restaurant industries, and we recommend our customers look at Corvirtus for any unmet assessment needs.

However, a few of the these HR areas are easily managed inside of TimeForge’s best-of-breed labor management solution.  Historical raise requests, qualifications, skill tracking and ranking, and others are already available in TimeForge, and more will become available in the near future.

Let’s review employee certifications …

Did you know that TimeForge can track certifications for staff members?  Using TimeForge, you can track any number of certifications (staffing qualifications), testing dates, renewal dates, and test scores.  Each certificate can also include a note about the staff member’s qualification.

Specifics of a Certification / Staff Qualification

TimeForge allows savvy managers to set up certifications which are required before the staff member can be scheduled.  TimeForge can then stop you and your management team from scheduling employees who are not qualified for the job position.

For example, in the state of Texas, a server (waiter) that serves alcohol needs to have taken an alcohol awareness and training course.  Serving alcohol, of any kind, without this certification can land the employee and the responsible manager in jail for the evening.  With a single click inside of TimeForge, managers can ensure that staff are only scheduled if they are qualified to be scheduled.

Add a Certificate, Restrict who can be Scheduled

As an added bonus, TimeForge will notify managers and employees 6 weeks before the certificate expires, so that managers and staff members both know that it’s time to renew the qualification.  The certification reminder also appears inside of the Daily Log.

Use certifications to make your life easy!

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Recession weary-fast casual restaurant managers are scrambling to shave costs and attract customers in tumultuous times. The sad fact is that some fast-casual restaurants will drop out of the race, and savvy restaurant managers know that those who stay in the game will be the ones who can accurately track and forecast their costs – both labor costs, and inventory expenses.  Even in the best of times, fast casual operations with lean expenses will profit more than a cost laden competitor.

There is a silver lining: recessions are a great time to streamline processes – both to save money and to give yourself the time to focus on the strategies that will keep your restaurant afloat (and successful) through trying times.

Depending on the concept, payroll is one of the largest two expenses – the other costly item in your budget will be inventory.  And you probably spend hours creating careful employee schedules to ensure that you have the coverage you need at peak time without overspending your payroll budget.

Restaurant employee scheduling isn’t easy. Managers must juggle employees’ availability and skill sets, multiple shifts, part-time employees (each with their own set of scheduling requests), accrued PTO, training sessions and/or employee meetings, and sometimes even worry about insurance or labor laws concerning employees who are minors, or staff who drive or handle liquor. You communicate the schedule to all the employees, field endless inquiries about next week’s schedule (or worse, scramble to fill a missed shift), deal with late time-off or shift-swap requests and unexpected illnesses.

And then you must communicate the updated schedule to the employees. Again. And again.

It’s tedious and time-consuming. And extremely important. Over-staffing costs you money. Under-staffing costs you customers.

Luckily, there is a cost-effective, time-saving solution: TimeForge. TimeForge will cut your employee scheduling time from hours to minutes.

And in both profitable and challenging economic times, the ability to manage schedules at one or many locations, schedule those with stronger skills into high volume shifts, and monitor and forecast your labor costs makes TimeForge not just a time-saver but an instant money-saver. In fact, TimeForge can increase restaurant profits by 3-5%.

Add in the ability to integrate easily with restaurant Point of Sale (POS) and payroll systems, employee reminders of upcoming schedules, staff notifications for schedule changes by email or text message (and the resultant drop in late or absent employees), and the ability to focus your managerial energies on the urgent manager duties facing a fast casual restaurant manager on any given day (rather than mind-numbing scheduling minutia), you’ll find that the time saved first week alone pays for the investment.

With TimeForge, Fast Casual restaurant managers can …

• Create fast and painless employee schedules – even with multiple stores and complicated shifts, meal breaks, and juggling employees with varying availability and skill sets.
• Inform staff members of newly posted schedules or schedule changes by text message or email – eliminating employee confusion and missed shifts.
• Export payroll to many popular payroll providers – such as ADP, Paychex, SurePayroll, Quickbooks, and others, with a single click.
• Integrate easily with restaurant Point of Sale systems.
• Review daily sales information, approve shift swaps, review employee requests for time off, and monitor employees on the clock either on site or remotely, through the TimeForge website, via a Smartphone (such as a Blackberry or iPhone), and through Facebook.
• Provide remote access for employees to view work schedules, review timecards, request time off, change work availability, swap shifts with other staff members, and receive daily schedule alerts via email or text messages.
• Stop employees from riding the clock, or buddy punching.
• Integrate sales forecasting for gross sales and specific menu items.
• Record important information from one manager’s shift to another using the TimeForge Daily Log.
• Monitor and forecast labor costs in real time.
• And much more…

Read more about TimeForge Scheduling, TimeForge Attendance, and TimeForge Daily Log.

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