Two Ways to Boost Sales in a Recession

During a recession, businesses and consumers alike are more likely to analyze where they spend their money, so you have to work hard to earn their business. Here are two major ways to get new customers stepping through your doors and coming back for more.

1) Use Non-traditional Marketing
Direct marketing is nothing new, but businesses are increasingly turning to non-traditional media because it’s less expensive than traditional advertising mediums (like television and radio) and can be tailored to reach a small or large target demographic. Direct marketing campaigns like fliers, street advertising, promotional letters, coupons, customer appreciation events, and direct selling have become very popular among businesses during the recession.

The more clever your campaign, the more likely it is to succeed. For instance, PETA’s 2009 Super Bowl advertisement was banned for being too sexually explicit. It is widely presumed that PETA intentionally made the ad overly explicit with the intention of creating word-of-mouth publicity, which is even more valuable than airtime during the Super Bowl. The supposed “plan” worked – PETA’s commercial was spoofed on television shows like The View, and copies of the video floated around the Internet virally for months. PETA also avoided the $3 million it cost in 2009 for 30 seconds of Super Bowl air time. By understanding how the marketing world works, PETA earned almost free major national publicity.

2) Use Technology
Social media sites and text messages are great ways for you to keep in touch with your employees (TimeForge offers great schedule notification options through social media and sms), but technology can also offer huge pools of potential customers. Advertise online and make sure your business has professional accounts on sites like Facebook, Twitter, MySpace, and LinkedIn.

Check reviews of your business from the Better Business Bureau, Company Name Sucks, and Angie’s List. Be proactive with review information and use it in your next staff meeting to improve your product.

Make sure your company’s website is accessible and interactive so customers will return, and consider offering an online newsletter or blog with coupons or other incentives.

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Managing Breaks and Meal Periods Is Simple

In many states, employees receive paid or unpaid break periods and meal periods according to the law. The TimeForge Breaks Module allows management to enter rules which manage employee breaks and meal periods, letting you easily control and track breaks for on-duty or scheduled employees. After enabling the Breaks Module, you’ll be ready to customize your break and meal period options so they are tailored to best suit your company’s needs.

Scheduling Breaks:

You can add your state, federal, or company mandated “Break Rules” or “Meal Period Rules” and delegate whether the break is paid or unpaid, optional or required.

After adding the necessary breaks, TimeForge can automatically place employees on the schedule and will stagger the breaks to keep employees from all taking the breaks at the same time.  Alternatively, managers can specify each break individually.

When using TimeForge Breaks in conjunction with TimeForge Scheduling, you can:

  • Specify breaks based on hours worked, position, or duration of work scheduled
  • AutoScheduler™ can quickly stagger breaks for each scheduled shift
  • Schedule and manage both paid and unpaid, and optional and required breaks
  • Print break reports and worksheets to track employee signatures

Taking Breaks:

Employees can begin or end their breaks with the click of a button.  You can set options to allow employees to take breaks based on the scheduled break settings, specify all breaks as a certain type, or staff can select what kind of break they will be taking (paid, unpaid, optional, required).  If preferred, you can print out the break worksheet and capture employee signatures for any waived or new breaks.

By using TimeForge Breaks in conjunction with TimeForge Attendance, management can:

  • Track employee breaks (paid, unpaid, optional, required) for labor reporting
  • Automatically take breaks based on the schedule if staff forget to break in or out
  • Simple one-click conversion of unpaid breaks to paid breaks (and vice versa) in the “Edit Attendance” module
  • Real time web and mobile view of labor and tracking of which staff members are on break
  • Alerting and Reporting with TimeForge automatically staggers employees breaks when you add them to the schedule, so your business is always covered by capable staff.

Because the reality (attendance) is often different from the scheduled breaks, you can also see a display of employee breaks based on the employee’s scheduled hours with our Break Report, and track breaks that employees have taken, or should take, based on the employee’s scheduled work hours with our printed Break Worksheet Report. Our detailed and comprehensive reports make it simple and organized to view employee habits and work histories.

You can opt to be alerted via text, e-mail, or TimeForge message if staff members do not take their scheduled breaks after a certain number of minutes. For example, if you set the alert to notify you after 15 minutes of a missed break and an employee was scheduled to take a break at 1:00 pm, but has not taken a break at 1:15 pm, you’ll receive a notification via e-mail or text message directly to your phone or computer.

TimeForge is a best-of-breed employee management system, and our online application of the program allows for constant software updates and improvements live to your system. With TimeForge’s innovative online management software, you are always at the top of your game. TimeForge completes tasks like managing breaks in a matter of minutes – saving your company valuable capital.

TimeForge’s do-it-all program makes the headache of managing employee breaks a thing of the past. Sign up for a free trial today!

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Going Green is Good for Profits

Lately, everyone has been going crazy for “going green”. While some business owners are dismissing the rapidly growing trend as a fad, many savvy business owners are learning how to capitalize on the environmentally-conscious movement among younger workers. It is important for businesses to recognize that Generation Y is particularly sensitive to Green efforts, and (as our Marketing to Generation Y blog mentioned) is spending $150 billion dollars annually on expenses such as food, drinks, and entertainment.

Changes to make your business more environmentally friendly will:

  • Improve your employee retention rate of environmentally-conscious Gen Y (and older generations’) staff members
  • Allow you to capitalize on the 70 million individuals looking to spend their money in “Green” establishments. According to a recent study by Forrester Research, nearly 40% of Gen Y-ers are willing to pay more for products or services that are environmentally friendly.

When you are ready to take the next steps to make your business Green, the Green Restaurant Association (GRA) is a national non-profit organization that provides a convenient and cost-effective way for restaurants, manufacturers, distributors, and consumers to become more environmentally responsible. According to case studies by the GRA, businesses that they have assisted have had the following savings:

  • After only one year since their GRA certification, The Draft House reported a 54% water reduction and a trash reduction of 50%.
  • GustOrganics, the first certified Organic restaurant in New York State received free publicity from The Today Show, Telemundo, CNN, The New York Times, Financial Times and more after becoming GRA certified.
  • Boston restaurant Taranta eliminated almost all garbage with recycling and composting program, and enjoyed savings of $1,300 per year by switching from paper towels to an energy-efficient hand dryer.
  • “I realized about a 45% return on my investment in one year and cut approximately $1200 off my annual operating costs. Not only am I pleased with the financial results of my decision, I also know that my association with the GRA has inspired employee morale.” – Jim Solomon, Fireplace Restaurant.

Going Green will help your business save money, reduce employee turnover, generate positive publicity and increase your sales. For more information on going Green or getting your restaurant GRA certified, click here.

TimeForge can help your business take the first step to becoming green with our online labor management products.  Our software will help you dramatically reduce the amount of paper required for you to run your business by removing the paperwork overhead needed for common HR needs.

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NRA Show 2010

The TimeForge crew travelled to Chicago to attend the 91st National Restaurant Association trade show, which offered more exhibits and information than we could have possibly hoped to absorb during our four day trip. Every year, Chicago hosts over 75,000 food professionals who gather to share and learn about trends and innovations in the service industries. We went to spread the word about our employee scheduling software, tell people how much time and money it can save them, learn about cool new things that affect restaurants, and well – mostly we went to eat! With revolutionary new marketing practices, award-winning equipment, exciting advances in “Green” technologies, and tables overflowing with culinary delights, the 2010 NRA show continued its annual tradition of overwhelming our taste buds and tickling our gadget-crazed fancies.

This show had an eight and a half percent increase in the number of exhibitors compared to last year, so 2010′s show was even more packed with information than usual. The sharing of information did not fall on deaf ears, as there was also a more than eleven percent increase in the number of attendees – which came from over 120 countries!

Perhaps most importantly, the food was awesome! One of our favorite products that was introduced at this year’s show is Chipstix, which are potato chips on a stick… a simple, yet truly revolutionary concept! We hope the chipstix trend spreads like wildfire! The Chork, a disposable chopstick-fork hybrid, is another of our favorite new products! A fork on one end and chopsticks on the other, the Chork looks like it could actually prevent chopstick-challenged folks from looking silly while eating Asian fare.  Our technology itch was scratched by the YWaiter iPhone application, a mobile app which acts as your waiter at participating restaurants. With YWaiter, customers can place drink orders and check out at their own convenience! If this trend catches on, it could revolutionize the entire service industry!

Perhaps our favorite part at this year’s show was the very spontaneous NRA flash mob dance, which really exemplified the humor and camaraderie found in few other industries. Overall, we were entirely pleased with our trip to Chicago and look forward to next year’s show! We hope to see you at the 2011 NRA show!

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Part Two: Recruiting and Retaining Gen Y Employees

According to the National Retail Federation, turnover within the restaurant, retail and hospitality industry has been approximately 60%-200% over the past five years. Low pay and young staff members are major contributors to the problem, but what can businesses do to improve their turnover and, thereby, their labor costs? Employers should improve their recruiting strategies and their ability to retain employees. TimeForge’s labor management products can assist with strategies to hook the enthusiastic and hard-working Gen Y-ers, in addition to keeping them happy, informed, and fulfilled by their work.

Using college and high school campuses to recruit talent is an excellent way to reach Gen Y-ers in their element. Individuals who are part of Generation Y are especially peer-influenced, so recruiters should be close to their age, and advertisements should appeal to their interests. It’s important to highlight your businesses philanthropy and responsibility during recruiting, because, as we mentioned in Part One, Gen Y-ers are especially concerned about the environment, social justice and various conservation and humanitarian issues. It’s important to contribute toward (and emphasize to prospective employees and the community) the kind of charities that hit home with Generation Y.

An understanding of Generation Y’s appreciation and attachment to technology will help you better recruit and manage members of this demographic. The online and interactive labor management TimeForge provides is easy to use and appealing to Gen-Yers, who have grown up comfortable with computers. In addition to the appeal of online schedule viewing, shift-swapping, training/certification reminders and more, when it comes to applying for jobs, Generation Y prefers to submit their resume/application online. TimeForge’s applicant tracking systems make it easy to compile and store online applications with our applicant tracking systems, which will have you onboarding the most qualified applicants with minimal time and effort.

The amount of retailers accepting online applications has increased exponentially within the past 5-10 years, so if your business isn’t offering a digital application process, it’s likely that you’re losing out on potential job candidates. In a 2007 pilot program, McDonald’s installed computer kiosks to accept employee applications in 40 of its restaurants. The number of applicants at those restaurants jumped by as much as 100 percent. At one McDonald’s in College Station, Texas, the employee turnover rate also was reduced by more than 20 percent, according to an article by Andrew Tilin. By using TimeForge, your business could enjoy similar turnover reduction and employee retention.

Gen Y-ers appreciate the ability to apply quickly, easily, and impersonally while in casual clothes. Offering online application and resume submission also eliminates a great deal of the necessary paperwork that comes with accepting applications and hiring new employees, which not only makes things simpler for management and corporate (where applicable) but it’s a start towards Generation-Y-luring “Green” initiatives. TimeForge can drastically reduce the need for paperwork with our online products that feature document/certification uploading and storage, employee on-boarding, and employee management to assist in a transition to a more “Green” company.

It’s also important to recognize that more Gen Y-ers have goals of opening their own businesses one day, than in previous generations. Learning what they need to know in order to accomplish this is another intangible benefit your business can offer to Generation Y (and other) staff members, and TimeForge’s labor management system is a great way for inexperienced individuals to gain experience and understanding of what managing people is like. In order to find future entrepreneurs, recruit and advertise near hospitality-geared high school classes and university colleges (ex: Texas Tech’s Restaurant, Hotel and Institutional Management college,) and give your Generation Y employees as much room for education and higher placement as possible, in order to allow for growth and continued interest.

TimeForge can help your business better appeal to Generation Y, which can help increase your number of applicants, reduce your turnover, and allow you to better manage your entire labor staff, regardless of generation.

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Generation Y Part One: Marketing

Generation Y has become a challenging market for many businesses in the restaurant, retail and hospitality industries – and most other industries, as well. Generation Y is very different from previous generations, and, to successfully market to them, you must find ways to appeal to their unique needs and wants. TimeForge’s online, digital products are especially easy-to-use for this demographic.

Generation Y consists of those born between 1980 and 2000 and are between the ages of 9 and 29 (BusinessWeek). With over 70 million individuals, they make up 25% of the population – that’s a big piece of the pie your business could be profiting from!

Generation Y is more ethnically diverse, socially-conscious (green/organic marketing is very successful with them — making TimeForge’s paperless, eco-friendly quality appealing to them) and more accepting of alternative lifestyles than past generations. They spend $100 per week on disposable spending (money spent on wants, not needs) which accounts for $150 billion dollars annually! For the older Generation Y individuals (who enjoy the majority of this spending money,) that’s money spent primarily on things like food and drinks — the vast majority of their money is allocated towards entertainment that the restaurant, retail and hospitality industries provide.

In order to successfully market to Generation Y, you must first understand their appreciation and attachment to technology. According to a study by Forrester Research, Gen Y-ers are estimated to spend 20 Billion dollars online per year. The ability to order out, make reservations and check out a new restaurant/retail establishment online are of vital importance to Generation Y. If you business doesn’t offer this kind of online interactive capabilities, you could be losing out on a lot of potential customers. Additionally, is you don’t have an online system for employees in place, you could be losing out on a large number of Generation Y employees, who prefer the ease of features like text message reminders before shifts, online availability editing, shift-swapping, schedule viewing from their PCs or internet-enabled phones, and more. 90% of Generation Y-ers have a personnel computer, 50% of 12-17 year olds have cell phones, and 45% of 18-24 year olds have internet on their mobile devices, and as those numbers increase, their dependability of these devices does as well.

With this technology, Gen Y-ers base their decisions for making purchases on different criteria that the generations before them. Social media such as facebook, MySpace and twitter play a huge role in Gen Y-ers’ lives, and how they interact with their friends and family, which is why TimeForge is accessible from mobile phones, facebook and via text message. Not only will having pages on sites like these and integrating with social media and mobile phone capabilities increase your relevance to Generation Y, but Gen Y-ers are notorious for publicizing every aspect of their lives. If you have an easily linked-to facebook page or Web site, it makes it easy for Gen-Yers to tell their friends/followers about your business, and the experience they had. And, as demonstrated by the Forrester study below, clearly Gen Y-ers (as well as other generations!) are responsive to tips from friends.

Gen Y's purchase influencing

As the chart above demonstrates, nearly 60% of Gen Y-ers often tell their friends about products and places that interest them, indicating that word-of-mouth or “buzz” advertising is effective with this age group. Additionally, nearly 50% of Gen Y-ers as well as Gen X-ers agree that price is more important to them than brand names.

As the Forrester study below demonstrates, Generation Y has a dramatically higher percentage of “Creators,” or trend starters, meaning that they enjoy being the first to discover new places, trends, and more. Generation Y’s percentage of “Joiners,” or individuals who hop on the trend band-wagon, is more than double that of other generations. This means that Gen Y-ers are not only eager to discover and patronize new establishments, but they’re excited about being involved in a marketing “buzz.” Where earlier generations were skeptical of marketing ploys, Gen Y-ers enthusiastically embrace and assist them.

Generation Y-ers care about the “cool” factor. Companies like Apple and Target (click the links to see ad examples) are extremely successful in marketing to Generation Y (particularly Gen Y’s “Joiners”) because they focus on marketing their brands as young, hip and fun. They use trendy indie or popular music in their advertisements, tout their green (which a paperless labor management system can help start) or philanthropic initiatives and make their brand relatable to people in the Genera ion Y age group.

Online Social Ladder

Online Social Ladder

So, what does all this mean for your business? It means that in order to successfully market to Generation Y, and to create and maintain customers within Generation Y, your business must institute:

1: Social media pages in order to connect with and inform Generation Y. In addition to a facebook page for your business, TimeForge is accessible from facebook, keeping your Gen Yers in-the-know, in their element.

2: Integrate with online technology as much as possible. (Ex: Online ordering and reservations.)

3: Put as much online buzz-worthy marketing out there as possible. If you post it, they will re-post/re-tweet etc.

4: Give your brand a “cool” factor. Your business should seem young, hip and fun. TimeForge manages Gen Yers in a way they can understand and relate to, more than ever before, which will boost staff morale and your employees’ opinions of the business (which this generation is enthusiastic about repeating to others.)

5: Last, but not least: Tout your Green or philanthropic endeavors. If you don’t have any, getting some should be a priority. By simply adding TimeForge to your business’ labor management, our Green product will virtually eliminate the need for paperwork and give your company something Green to add to your list of Gen Y-approved qualities.

To learn more about how TimeForge can help you get Gen Y-ers in the door, click here to learn more or sign up for a free trial today. Also, continue on to Part Two of our examination of Generation Y to learn how to recruit, maintain and satisfy Gen Y employees.

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Easily Manage Labor with Innovative Staffing Reports

Employee dissatisfaction is common among businesses in the retail, restaurant and hospitality industries, and will lead to a high turnover rate. High turnover in a business is extremely costly, as new employees need to be recruited, trained and properly certified – each one costing hundreds or thousands of dollars.

To assist with managing the labor requirements of your business, TimeForge offers extensive reports for many tasks including labor costs, breaks, and scheduled labor, among many others. This week, TimeForge introduced several new reports to make labor management more efficient and decrease turnover in your business.

Shift Ranking:

Are your staff happy with their work environment? From the point of view of your staff members, are there problems with certain shifts that need to be addressed? How would you know which shifts are causing issues with your staff, so that you can address the needs of your staff and your business? You’d use TimeForge!

Using TimeForge, employees have the ability to record whether they were satisfied with the shift they just worked. Our new Shift Ranking reports allow managers and business owners to review a comprehensive account of how many employees were happy with their shift – and how many were unhappy – as well as the ratio of satisfied vs. dissatisfied employees, by either position or shift.

These remarkable new reports, an industry first, provide employers the ability to pinpoint problematic shifts and staff positions in order to decrease turnover and maximize profits for the business. Another report displays shift satisfaction among multiple locations to allow multi-unit operators to remotely monitor their business.

Shift Swapping:

Did you start the week with the perfect schedule, but by the end of the week you are paying unexpected overtime and have unhappy staff? One possibility is that staff are making too many shift swaps, changing around the staffing schedule in an unpredictable manner. Use TimeForge to identify heavy shift swapping and make profitable business decisions!

Our latest shift swap reports allow employers to view the shifts that employees are giving up and picking up, during any period of time, as well as the ratios of shifts given up vs. picked up. These reports provide employers the unmatched capability to gain understanding and control over employees’ shift-swapping habits to successfully remedy employee scheduling problems and overtime abuse.

Managing a workforce requires some give-and-take between management and staff members to ensure that the business runs successfully. Use TimeForge to gain insight into the day-to-day labor management at your business. Just look at what TimeForge customers have had to say about our revolutionary product.

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National Restaurant Association Show, 2010

On May 22-25, TimeForge will be exhibiting at the 2010 National Restaurant Association restaurant, Hotel and Motel Show at McCormick Place in Chicago, Illinois, where we will be showing our latest generation of labor management software for retail, restaurants and hospitality businesses.

The latest version of our TimeForge labor management product encompasses the entirety of labor management, including staff scheduling, attendance tracking, payroll exports, and many aspects of human resources. If you’re going to be at the show, please stop by and pay us a visit to find out how easy it is to save your business time and money!

TimeForge will be occupying booth 5256 at the 2010 National Restaurant Association show, in between FishBowl, Inc. and Eco-Oil Saver.

NRA 2010 is the largest food service and hospitality event in the Western hemisphere. Last year, more that 2,000 exhibitors from 108 countries participated in this global marketplace for the restaurant and hospitality industry.

Highlights of the event include 60+ education sessions, culinary and designer exhibitions and many opportunities for networking. Restaurant owners, operators, chefs, managers, buyers, servers, bartenders, architects, designers, decorators, caterers, and special event professionals will be there exchanging information and ideas.

Use a labor management system to make your life easy and improve profitability at your business! TimeForge can quickly and easily manage staff schedules, employee time off, and time and attendance tracking timecards, employee attendance, and export payroll for accurate processing.  Sign up for a trial today to use TimeForge.

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TimeForge HR: Changing Human Resources in Hospitality and Retail

Managing and documenting human resources and human capital is a task that, due to its time-consuming and complicated nature, is often neglected in the retail, restaurant and hospitality industries. Unfortunately, ignoring the day-to-day documentation requirements of your business can have a disastrous effect.

At TimeForge, we’ve introduced a revolutionary web-based human resources (HR) software product, TimeForge HR, that will immediately simplify employee documentation while reducing staff management costs for your business.

TimeForge HR addresses several HR specific pain points, including:

  • Electronic cataloguing of applications, resumes, and other onboarding documents
  • Management and staff alerts when certifications require renewal
  • Track history of pay raises, or catalog raise requests
  • Accurately track qualifications and skills/training
  • Skill tracking and ranking, and other employee classification areas
  • Easily monitor employee turnover

The flexible TimeForge HR system can easily track any type of document or certification, including uniforms (and sizes), insurance documents, drivers licenses, documents required for I-9 and W-4, and much, much more! And, because TimeForge is Web-based, more features will continue to become available over time to TimeForge customers.

For example: When an employee’s food or alcohol handling certifications expire, the store could be closed by a spot check from authorities, and the employee and manager(s) at fault frequently wind up fined or even jailed – a heavy cost to the store. Using TimeForge, customers can track any number of certifications, testing dates, renewal dates, and test scores in order to keep staff members up to date on their required human resources documentation and ongoing staff training.

TimeForge HR also integrates with the TimeForge Daily Log, providing an instant communications platform for staff and management alike. The program allows employers to store, digitize and effortlessly organize everything from the pre-hire process, such as electronic copies of applications and resumes, to onboarding documents, training and orientation documents, and more.

Pre-Hire, Onboarding, Certifications, and Much More!

Pre-Hire, Onboarding, Certifications, and Much More!

TimeForge HR allows employers to electronically catalog copies of everything from recommendation letters to experience surveys, making quick work of once daunting human resources tasks. Use TimeForge HR for immediate time savings and instant profits!

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Labor Management Software Update Simplifies Employee Scheduling

One of the features that makes TimeForge easier to use and more efficient than other labor management platforms is our newly released, visually-demonstrated weekly schedules. The new weekly schedule charts allow business owners and managers in the retail, restaurant and hospitality industries to save time and capital when scheduling staff, keeping businesses ahead of their competition.

While building an employee schedule, a comprehensive daily graph is visible to demonstrate an interactive version of the day’s schedule. While managers are building their staff schedule they can view a weekly staffing chart to see a visual representation of employees’ schedules, by position and times, in an organized, color-coded chart to make scheduling staff members easier than ever.

Easily Schedule Staff by Looking at the Weekly Schedule

Easily Schedule Staff by Looking at the Weekly Schedule

TimeForge founder Anthony Presley sought to solve some of the problems business owners often experience with employee scheduling:

“TimeForge has had daily staffing graphs and visualization for years, allowing managers and owners to quickly and easily visualize their staffing load throughout the day. Our new weekly graph extends this one step further, providing one click schedule validation and visualization. Managers can spot holes in the schedule where their business may be under or over-staffed.”

Take a look at our press release about the latest TimeForge features.

Sign up for a free trial of our labor management tool today!

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