We’re nearing the end of June, which means it’s high time we discussed marketing ideas for next month, July!

Every month is overflowing with special holidays and celebrations. These are perfect marketing opportunities for businesses, especially restaurants and retailers. Whatever kind of business you’re running, you can help your customers celebrate these holidays and find your own benefits in doing so.

There is a huge variety of holidays in every month, so there’s something to enjoy for everyone. For example, July’s holidays range from Chili Dog Day, to Stay Out of the Sun Day, and everything in between. There are so many that most of the days are designated to more than one holiday. Check out this awesome calendar of July holidays!

July Holiday Calender

Some topics won’t settle for a single day of celebration or awareness. Many have an entire month designated to their cause. Here’s a list of some topics with the best marketing potential:

  • Blueberry Month
  • Family Reunion Month
  • Lasagna Awareness Month
  • National Culinary Arts Month
  • National Grilling Month
  • National Hot Dog Month
  • National Ice Cream Month
  • National Pickle Month
  • National Picnic Month

As you can see, there are tons of different ideas you could use for marketing opportunities in July. Not so coincidentally, many of the ideas involve summer staples such as piña coladas, grilling, picnics, and several related to ice cream.

Promoting your business with one of these holidays is really easy! Your promotion can be as simple or elaborate as you want. For example, if your business happens to sell pecan pie, you could simply encourage customers to try it or offer a discount for it – just because it’s Pecan Pie Day (July 12th). If you want to try something a little more elaborate, have a contest among staff to see who can sell the most pecan pies on July 12th (did you know we have a cashier analytics tool?) or have a customer bake-off with prizes.

For extra promotional power, integrate your ideas with social media! You can advertise your promotion, create an event for it, and share photos from it. Don’t be afraid to ask your customers to take and share pictures for your event. Many customers love a good photo opportunity, and they can help you reach a larger audience.

Having a theme day, party, or promotion to celebrate these special months and days is a great way to promote your business. They’re also a surefire way to break up the routine for you, your staff, and your customers and inspire all to try new things. All of this means more business for you! So get to marketing and promoting your business, and good luck!